The Great America Project

Returning America's most unifying phrase to all Americans


A nonpartisan civic initiative. Est. 2026.

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Our Mission

Why this exists 

For 7,000 years, a symbol of peace and good fortune was shared by civilizations across the world — from ancient India to the indigenous peoples of the Americas to early Christianity. Then in 1920 it was seized, narrowed, and turned into an emblem of hatred so total that its original meaning became virtually unrecoverable. The Western world forgot 7,000 years of shared human meaning in fifteen.

I am not willing to let that happen again.

"Make America Great Again" was spoken by Ronald Reagan in 1980 and Bill Clinton in 1992 as a call for shared American optimism. It has been seized, trademarked, and narrowed into a dividing line. The Great America Project exists because abandonment is not neutrality — it is surrender. These words belong to all Americans. We intend to give them back.


The Great America Project is a nonpartisan civic initiative built on one conviction: American greatness is not the property of any movement, party, or individual. It belongs to every American who has ever believed this country could be better.

That is all of us.

Ronald Reagan, wearing a dark suit, white shirt, and a burgundy patterned tie, is smiling and holding a document. He appears to be in a professional setting.
Bill Clinton, wearing a dark suit, white shirt, and yellow patterned tie, sitting at a table in a formal setting, holding a piece of paper.

The Open Question

What made America great to you?

We are collecting voices from every corner of this country. Your answer matters — whoever you are, wherever you come from, whatever you believe.

Our Work

Three lines of effort. One goal.

01

Historical Research

We are commissioning a documented white paper establishing the full bipartisan history of this phrase — who used it, when, and why. The truth belongs in the public record.

02

The Documentary

We are producing a short-form documentary tracing the phrase from its origins to today — with diverse Americans speaking to what greatness means to them. Free to watch. Free to share.

03

Town Halls

We are organizing community conversations in urban centers, rural communities, tribal lands, and border towns — asking one question and listening to every answer.

Join the Founding Team

We are building something worth joining.

The Great America Project is assembling its founding board of directors — people from every background, region, and walk of life who share one belief: that American greatness belongs to all of us.

We are not a political organization. We are not affiliated with any party, candidate, or movement. We are an act of civic faith.

If you have read this far and felt something — that is the qualification that matters most.


We are looking for founding directors with experience or passion in any of the following areas:

Law and nonprofit governance

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Finance and organizational management

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Community organizing and grassroots outreach

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Education, history, or academic research

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Media, communications, or documentary production

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A deep and unshakeable belief in this mission

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A woman with short curly hair wearing a pink blouse is smiling while talking to two women with blonde hair and red hair, who are sitting at a table outdoors.